| The main selling point for a mobile phone | | | | has not gone unnoticed too, the company has |
| these days seems to be how good it looks, the | | | | recently been given the World's lightest |
| mass market for mobile phones tends to | | | | mobile phone record in the Guinness Book of |
| comprises of image conscious geeks and | | | | Records, barely tipping the scales at 1.41oz |
| fashionistas and they all want a standard set | | | | (40.1g), the aim of the company was to make |
| of features but not look like they're | | | | mobile phones that are "invisible items" that |
| carrying a house brick around with them. | | | | we carry on our person everyday, citing house |
| | | | keys and watches as similar items. |
| Well earlier this year at the Mobile World | | | | |
| Conference in Barcelona, Spain an Israeli | | | | It wasn't just the record books that took a |
| manufacturer showed off a mobile phone that | | | | shine to the revolutionary phone; there are |
| was so small that a credit card dwarfed it's | | | | many manufacturers like Texas Instruments, |
| size. The Modu, a modular concept phone was | | | | SanDisk, Magellan Navigation and audio |
| small enough to insert into a number of | | | | specialists Blaupunkt all becoming partners |
| different shells for different functionality. | | | | with Modu who could no doubt make a whole |
| For instance if you wanted to use the phone | | | | range of different shells for the Modu to |
| as a camera then it would slide into it's | | | | slip inside of. |
| camera housing. | | | | |
| | | | With this phone on show this year many |
| This helped cut down on the bulk of the phone | | | | critics have welcomed the many changes in the |
| by allowing the user to select what feature | | | | mobile phones industry, with last year's |
| set they wanted and leave the rest at home or | | | | Apple iPhone adding a few welcome changes and |
| in their bag. A press release from the | | | | Nokia's latest mobile computing platforms |
| company states, "Throughout the design | | | | like the N810 Internet Tablet and N95 it is |
| process of Modu, the emphasis has been on | | | | clear that mobile phones are becoming much |
| keeping the phone small, light and compact in | | | | more than just phones but jack of all trades |
| order that Modu's innovative approach could | | | | devices that save on pocket space and money |
| be realized." | | | | spent of bespoke devices like GPS and digital |
| | | | cameras. |
| This first of a new breed of mobile phones | | | | |