| For years, PayPal (which is owned by eBay) | | | | phone payment system would require this to |
| has been the leader in online payment | | | | work on every phone there is. |
| alternatives to credit and debit cards. But | | | | |
| ever since the big G introduced it's own | | | | Well, there is one company now being added to |
| payment system, Google Checkout, there has | | | | the mix, that already has a tremendous |
| been a fierce competition going on between | | | | advantage in this global niche. That company |
| the two. | | | | is called MobillCash. |
| | | | |
| For more than 15 months, these two Internet | | | | MobillCash is the world's first Mobile |
| superpowers have been going at it. Attracting | | | | Payment System where a customer needs only a |
| merchants with tens of millions of dollars in | | | | mobile phone and nothing else to make a |
| discount coupons, free transaction processing | | | | purchase. |
| and attention getting icons on paid search | | | | |
| ads and new services. | | | | It is a mobile payment system that has a user |
| | | | base of over 500 million mobile phone users |
| Both Google and Yahoo have also actively | | | | in 15 countries and allows those users to |
| developed their mobile search interfaces. | | | | simply enter their mobile phone number in the |
| Google secured a patent on mobile | | | | MobillCash billing form to purchase your |
| click-to-call ads, and then received a boost | | | | products or services. The customer will be |
| when Motorola agreed to add a dedicated | | | | billed by the mobile phone carrier. No Credit |
| "Google" button to some of its handsets. | | | | Card, Bank Account or ID required. |
| | | | |
| Major brands, agencies and start-ups are | | | | Their goal is to have 1 billion registered |
| putting more of their energy and dollars into | | | | users by 2008 and at the rate the company is |
| exclusive campaigns and technologies aimed at | | | | growing globally, they will. |
| mobile marketing. For many, it is already | | | | |
| big, big business. And as U.S. consumers | | | | MobillCash has gained support and approval |
| become more reliant on their cell phones, | | | | from over 100 Mobile Phone Carriers like |
| mobile services such as mobile search and Web | | | | AT&T, Vodafone, Sprint/Nextel and Boost |
| surfing are now almost commonplace. | | | | Mobile in fifteen countries and that list is |
| | | | growing daily. |
| The Shosteck Group predicts mobile marketing | | | | |
| will be worth $10 billion in the U.S. alone | | | | Glyn Smith, CEO of MobillCash says, "After |
| by 2010. 43 percent of U.S. marketers are | | | | more than three years of programming, |
| using mobile marketing right now, according | | | | MobillCash was recognized by the United |
| to Forrester Research. And nearly 90 percent | | | | Kingdom to meet the highest standards of |
| of major brands plan to market to mobile | | | | security and integrity available anywhere in |
| phones by 2008, according to a survey by | | | | the world; and the U.K. recognizes MobillCash |
| Airwide Solutions. | | | | as a Financial Transfer Service. |
| | | | |
| There are currently more than 2.6 billion | | | | This status places MobillCash on the same |
| mobile users in the world, according to the | | | | level as Visa and MasterCard throughout |
| most recent figures from mobile telecomms | | | | Europe. MobillCash is the first mobile |
| analysis company The Mobile World. 'The total | | | | payment company worldwide to reach this |
| number of mobile connections is now | | | | status." |
| equivalent to nearly a third of the estimated | | | | |
| world population of 6.5 billion, ' says | | | | The company has filed patents to protect |
| Martin Garner, Director Wireless | | | | their unique payment solution and recently |
| Intelligence. | | | | received their patent pending designation |
| | | | that gives notice to all direct competitors |
| With all of this growth going on in the | | | | as well as copycats from infringing on their |
| mobile marketing and advertising industry and | | | | unique way of doing business. |
| so many consumers worldwide owning mobile | | | | |
| phones, it's no wonder Google applied for a | | | | MobillCash is now available in the US and is |
| Text Message Payment patent. The patent was | | | | partnering with many international and |
| applied for on September 26, 2006. Google is | | | | successful executives who have built |
| already pretty much set to launch a mobile | | | | successful online businesses. These |
| phone later this year and a mobile phone | | | | executives are taking MobillCash under their |
| payment system would be the logical extra | | | | marketing wings and assisting their rapid |
| step to take in order to make the Google | | | | growth around the world. |
| Phone stand out amongst its competitors. | | | | |
| | | | Their timing couldn't be better. The mobile |
| Many people are saying that a system such as | | | | payments industry is one of the fastest |
| this would need a humongous user base to take | | | | growing market niches recognized throughout |
| really take off and that if it is exclusive | | | | the world, and MobillCash solves a serious |
| to the GPhone, it simply won't get enough of | | | | problem no other mobile payment solution |
| a user base. A successful launch of a mobile | | | | does. |